Running ads across Meta, Google, and TikTok means living in three different dashboards that don't agree with each other. Headless HQ orchestrates campaigns across all three from one system, and uses LLMs to read the creative itself, not just the numbers, so you can see what's actually working and why.
Projects
Started because my six-year-old wanted to be in a storybook. I built him one with AI, then built another, then his friend's mom asked for one and cried when she saw it. Now it's a real product. Upload photos of your kid, pick a story, and get a fully illustrated book where they're the main character. $20 instead of $2,000.
People are asking ChatGPT and Claude instead of Googling. If the AI doesn't mention your brand, you're losing customers you'll never know about. Get Indexed tracks whether AI engines cite you, how often, for which queries, and tells you what to change so they do.
Toronto rink schedule finder. Scrapes all 104 city rink schedules and lets you filter by activity, date, and time. Has a map view, list view, and calendar. Built it because finding public skate times shouldn't be hard.
Built the factory operating system for Sheertex (SRTX), the company making indestructible hosiery with industrial knitting machines. Cortex connected every machine on the floor, every production run, and every business metric into one piece of software. Only connected hosiery factory in the world.
Co-founded a cloud-based EDA platform for hardware engineers. PCB design and circuit schematics in the browser, before that was normal. Went through Y Combinator in Winter 2011. Operated for 7+ years, built by a distributed team, and sold to Altium.