About

I'm an engineer and founder in Toronto. I've been building things for about 15 years, mostly at the intersection of software and physical things.

The short version

I co-founded Upverter (Y Combinator W11) — a cloud-based hardware design tool for PCB and circuit schematics. We built the company over seven years and sold it to Altium, the global standard in EDA software.

After that I spent four years at SRTX (Sheertex) leading their automation, controls, and materials engineering teams. I built Cortex — the software that connected every machine on the factory floor, every production run, and every business metric into one system. It became the only connected hosiery factory in the world.

Now I'm focused on AI. Headless HQ is a business operating system where specialized AI agents handle marketing, sales, finance, support, and customer success — managing the coordination that consumes most of the time in running a company. PageWeaver creates personalized children's storybooks with AI. Get Indexed is an AEO platform that helps brands get cited by ChatGPT, Perplexity, and Gemini — the Semrush equivalent for AI visibility.

I also care about manufacturing and innovation in Canada. My time at Sheertex showed me how much potential there is, and it's something I'm actively exploring.

On the side I do fractional CTO work with early-stage companies building hard technical products.

How I work

Technical depth