I was trying to figure out why a client’s product wasn’t getting traction. Good product. Good team. Solid SEO. They were ranking on the first page of Google for their main keywords. But their inbound leads had dropped 30% in six months.
I started asking their customers how they found the product. Most of them didn’t say Google. They said “I asked ChatGPT” or “Claude recommended it” or “I saw it in a Gemini answer.” The ones who did still use Google said they’d been using it less.
That’s when it clicked. Their SEO was fine. The problem was that SEO was becoming less relevant, and there was nothing, no tool, no metric, no playbook, for the thing that was replacing it.
I went looking for the equivalent of Semrush or Ahrefs for AI citation tracking. It didn’t exist. There were a few blog posts about “AI Engine Optimization” and some consultants selling vague advice, but no actual tool that could tell you: does ChatGPT cite your brand? How often? For which queries? And what do you need to change so it does?
So I started building one.
The first version was a script that asked the same question to ChatGPT, Claude, and Gemini, then checked whether a specific brand was mentioned in the response. Dead simple. I ran it for a few brands I knew and the results were immediately interesting. Some brands that dominated Google were completely invisible to AI engines. Others that had mediocre SEO were getting cited constantly because their content was structured in a way that LLMs could extract and reference.
The signal that matters for AI citation is different from what matters for Google ranking. Google cares about backlinks, domain authority, keyword density. LLMs care about whether your content answers a question clearly, whether it’s structured in a way that’s easy to extract facts from, whether your brand is mentioned in the kinds of sources that LLMs were trained on. There’s overlap, but they’re not the same game.
Get Indexed crawls your site and scores every page against the signals we’ve found actually influence citation behavior. It tracks your citation rate across every major AI engine over time. And it gives you a specific, prioritized list of changes to make. Not “improve your content” but “this page needs a clear answer to this question in the first paragraph” or “this product page is missing structured data that LLMs use for comparison queries.”
The business model is monthly recurring. You sign up, we show you your citation rate on day one, and you watch it change as you make improvements. The ROI story is simple: if your customers are asking AI instead of Googling, and the AI doesn’t mention you, you’re losing deals you never see.
The space is still early. Most companies haven’t realized this shift is happening. The ones that have are scrambling because their SEO team doesn’t have the tools or the mental model for it. That’s the gap Get Indexed fills.
What’s interesting to me as a builder is that this is a category that literally didn’t exist two years ago. There was no “AI visibility” problem before ChatGPT had 200 million users. The entire market emerged in real time and the tooling hasn’t caught up. That’s the kind of opportunity I like, a real problem that’s new enough that nobody’s built the obvious solution yet.
Get Indexed is in beta right now. More on the full launch soon.